Welcome to
third street
Powering the future of Las Vegas arts.
We’re building a cultural engine. Uniting live performance, broadcast production, immersive education, and community in the Vegas Arts District.
Ignite Third Campaign
Help Us Unlock Las Vegas’ New Creative Home
In 90 days, we receive the keys to THIRD Street and begin transforming this landmark into a hub for creativity, education, and innovation. Your support powers the launch + Spring 2026 educational programs.
Help us open the doors and bring this vision to life.
The Problem
Las Vegas is at a Crossroads
As the city grows, the very spaces the Arts District was imagined to preserve are quietly slipping away.
THIRD Street is a rare opportunity for us to continue the vision by reclaiming and reimagining one of its earliest creative landmarks and transforming it into a lasting home for performance, production, and education.
“Penn and I built our career in theaters like Third Street… Now that Vegas is a real place with a growing arts scene, this is something we can’t afford to live without. The arts are not just a business or a decoration, but an essential infrastructure.”
-Teller
"Penn and I built our career in theaters like THIRD Street... Now that Vegas is a real place with a growing arts scene, this is something we can't afford to live without. The arts are not just a business or a decoration, but an essential infrastructure."
- Teller
The Vision
Transforming What’s Here Into What’s Next
We’re transforming an existing cinema into a powerhouse of live production, education, and content creation. THIRD anchors Las Vegas as a birthplace of world-class arts and entertainment.
Year-round programming powered by resident companies and guest collaborators. From original productions to co-presented series, these ticketed events create steady engagement and offer artists a platform to grow, connect, and thrive in front of local and visiting audiences.
Spaces at Third Street are designed to be broadcast-ready. Our technical infrastructure and in-house teams support livestreaming, capture, and post-production—turning performances and events into high-quality media products with extended reach.
We partner with local colleges and creative institutions to deliver real-world training tied directly to the work happening inside Third Street. Programs will range from youth ensembles and technical apprenticeships to college-accredited certifications, preparing a local workforce for careers in the arts and media.
Flexible, accessible rentals for productions, rehearsals, commercial shoots, and events. We offer sliding scale rates for creatives and students, competitive pricing for corporations, and long-term options for mission-aligned partners—making Third Street a hub for diverse uses and users.
From civic agencies to national brands, we work with mission-aligned partners to amplify our programming, expand community access, and sustain our operations. These collaborations offer naming opportunities, co-branded content, and meaningful integration into our long-term vision.
Third Street isn’t just a stage—it’s a story engine. By incubating original productions across theatre, comedy, music, and multimedia, we generate content and intellectual property with potential for touring, streaming, licensing, and brand expansion.
The Model
Our Stories Power a Self-Sustaining Model
We’re launching with a mission-forward, revenue-generating model that leverages what Las Vegas does best: produce world-class entertainment. Designed with flexibility in mind, our spaces support everything from public programming to creative rentals, fueling both community impact and long-term sustainability of the arts in Vegas.
The Team
We Know Vegas. We know The Arts.
Meet the leaders bringing Third Street to life.
Daz Weller
Executive Artistic Director Vegas Theatre Company
Ginger Land Van Buuren
Executive Director Vegas City Opera
William Adamson
Senior Vice President of Brand & Marketing Architecture at Switch
Teller
Magician, playwright & Author
Ann Pongracz
VTC Board Chair, Sklar Williams Director of Government Affairs
Alexia Chen
Alexia Chen, AIA, LFA, NCARB, project architect at LGA.
Jillian Austin
Expert in Experiential Marketing, branding & sponsorships.
Robert Lee & Kelsey Borlan
Co-Founders, Laugh After Dark & voting members of The Grammys™
The Timeline
Not Starting from Scratch. Scaling What’s Working.
We’re not breaking ground, we’re building on it. Third Street reimagines a fully operational venue and fills it with Las Vegas’s most resilient creative companies. Our phased approach accelerates activation, minimizes overhead, and sets the stage for long-term growth.
This isn’t just a renovation. It’s a reinvention.
Winter 2025
2026
2027
2028 & Beyond
“We’ve been exporting our talent and importing our culture. It’s time to reverse that,”
- Daz Weller
The Opportunity
Be Part of What’s Next In Vegas
Great cities are built on more than commerce, they thrive on culture, creativity, and connection.
We’re booking private walkthroughs and donor vision meetings now. Join us at the ground floor of something that is redefining the creative future of Las Vegas.