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Las Vegas Weekly: A Las Vegas Theater Incubator in the Heart of the Arts District

Geoff Carter of Las Vegas Weekly reports on the conversion of a seven-screen multiplex into a theatrical incubator in the Downtown Las Vegas Arts District.
August 15, 2026
By THIRD Street

Las Vegas Weekly described THIRD Street as a Las Vegas theater incubator in the heart of the Arts District — a place where new work can be created and developed locally instead of somewhere else.

Writer Geoff Carter walked through the plan for the seven-screen multiplex at 814 S. 3rd Street: phase one converts two cinemas into a 250-seat proscenium theatre and a 150-seat black box, two screening rooms become studios, and the third floor becomes rehearsal space. Partners include Vegas Theatre Company, Vegas City Opera, Laugh After Dark, the Las Vegas Sinfonietta, and Teller.

A shared home, not a single stage

It becomes a sort of WeWork for the arts.

Daz Weller, CEO, THIRD Street

The comparison is a useful one. Instead of each company carrying its own lease, insurance, box office, and load-in headaches, they share a campus — and the savings go back into the work on stage.

The question the city has been asking

THIRD Street is the answer to a question Las Vegas has been asking for decades. Where do we go to tell our stories, train our talent, and create something truly our own?

Ginger Land-van Buuren, COO, THIRD Street

That framing has followed the project through nearly every story written about it since, because it names the stakes better than any square-footage figure can.

The number behind it

The Weekly reported the $5 million goal — $3 million for construction, $2 million for two years of operations — and Weller’s way of making it feel reachable: “$5 million is 100 donations of $50,000 which, when you break it down like that, seems achievable.”

You can be one of those donations, join the Founders Society, or inquire about space to bring a resident company’s next production to the campus.

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